Standard Life vs Aviva: Overview
Standard Life and Aviva are two of the UK's largest pension providers, both offering extensive fund ranges and competitive pricing. Standard Life (part of Phoenix Group) charges a lower platform fee, while Aviva integrates pension management with a broader financial services platform.
Fees Comparison
| Feature | Standard Life | Aviva |
|---|---|---|
| Platform/Management Fee | 0.35% annual charge on Active Money | 0.40% AMC on personal pension |
| Fund Range | Over 300 funds from multiple managers | Over 200 funds across all asset classes |
Standard Life: Strengths
- Lower platform charge at 0.35%
- Wider fund range with 300+ options
- Part of Phoenix Group
- Better retirement planning tools
Aviva: Strengths
- Integrated financial services platform
- Strong mobile app
- Broader range of insurance products
- Competitive for larger pots
Which Should You Choose?
Choose Standard Life if you want a lower platform charge and the widest possible fund range. Choose Aviva if you value an integrated platform that combines pension management with other financial products.
Key takeaway: Both Standard Life and Aviva are reputable pension providers. The best choice depends on your individual priorities, whether that is lower fees, wider investment choice, simpler management, or better service. Consider your pot size, investment style, and how hands-on you want to be.
Frequently Asked Questions
Standard Life charges 0.35% vs Aviva's 0.40%, making Standard Life cheaper on platform fees. Individual fund charges may vary, so compare the total cost including your chosen funds.
Standard Life offers over 300 funds compared to Aviva's 200+. Standard Life provides a wider range of fund managers and specialist options.
Both offer functional online platforms. Aviva's MyAviva is generally considered more modern and user-friendly, while Standard Life offers better retirement planning and modelling tools.
Standard Life is part of Phoenix Group (FTSE 100, £270bn assets). Aviva is a standalone FTSE 100 company with over £350bn in assets. Both have strong financial backing.
Both offer flexible drawdown. Standard Life's planning tools are more comprehensive for modelling retirement income scenarios, while Aviva offers a broader range of drawdown fund options.
Yes, you can transfer in either direction. The receiving provider will manage the process. Transfers typically take 4 to 8 weeks. Check for any exit charges on older policies before transferring.